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Welcome Video
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Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup
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Google Ads Auction, Google Network, Ad Rank, Quality Score
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Google Ads Account Structure
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Google Ads Account Navigation, SEARCH CAMPAIGN CREATION
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Keywords Research, Keyword Selection, Keyword Planner Tool
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Keyword Match Types
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Negative Keywords, Negative Keyword Lists
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Search Terms
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Google Ads Formats Overview
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Responsive Search Ad
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Dynamic Search Ad
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Responsive Display Ad
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Call Ad
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Google Ads Extensions Overview
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Sitelink Extensions
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Call Extensions
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Callout Extensions
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Structured Snippet Extensions
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Price Extensions
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Lead Form Extensions
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Keyword Insertion
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Countdown
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Location Insertion
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Google Ads Bidding Overview
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Manual CPC
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Maximize Clicks
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Maximize Conversions
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Maximize Conversion Value
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Target Impression Share
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Target CPA
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Target ROAS
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Enhanced CPC
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CPM Bidding
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CPV Bidding
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Display Network Overview
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Display Targeting - Affinity
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Display Targeting - Demographics
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Display Targeting - Detailed Demographics
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Display Targeting - In-Market
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Display Targeting - Life Events
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Display Targeting - Topic
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Display Targeting - Placement
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Display Targeting - Keywords
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Display Targeting - Custom Audiences
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Display Targeting - Combined Audiences
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STANDARD DISPLAY CAMPAIGN CREATION
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What is Conversion Tracking & How to setup Conversion Tracking
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Website Conversion Tracking
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App Conversion Tracking
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Phone Call Conversions
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Import - Google Analytics
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Thanks for Enrolling in Google Ads MasterClass
Last updated 11/2022
2k already enrolled
4.7

In my course you will learn everything about Google Ads. I have created video lessons on every campaign and every feature of Google Ads. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.
This is the most detailed course on Google Ads you will ever find on the internet. I have created different sections based on different topics of Google Ads and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it in Google Ads.
This course will give you a 100% understanding of Google Ads and after going through this course you will be capable of applying these concepts in building your own online business or handling Google Ads accounts of your clients.

 

What Will I Learn?
Requirements
Skills covered in this course
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Hello Everyone!

I started my career with a job at Google in 2007. I was the account manager for Business Industrial Market clients based in the US. I was managing Google Ads accounts for small, medium and large clients. I received multiple awards during my stint at Google - Impact Award, Gold Award & 2 Peer Bonuses.
I also ran a food business for a year which was a great experience as an entrepreneur.
I have been teaching Google Ads & Microsoft Ads to young professionals since 2014. I am associated with multiple Digital Marketing training institutes & colleges &  have taught more than 8000+ students so far. I also conduct corporate training on Google Ads where I teach this product to working professionals and senior management.
I have also worked with PPC Automation company - Optmyzr as a senior account manager where we built software to automate a lot of campaign optimisations with the help of programming. I also manage Google Ads accounts for businesses spending 3000 USD to 45000 USD every quarter.

I write a lot of content on Digital Marketing topics on various pages on LinkedIn, Facebook, & Twitter. I have also done a Master's degree in Marketing & Sales from a reputed business school. In this course I have explained every campaign creation and feature in detail. In comparison to any other course, this course covers 100% of the product.
I can guarantee after going through this course you will be self equipped to run Google Ads campaigns and will grow your business to the next level.

Happy learning!